Our client, a leading pharmaceutical company in Ghana, is seeking a proactive Marketing Manager to develop and execute marketing strategies for their product portfolio, including both above-the-line (ATL) and below-the-line (BTL) initiatives. The role focuses on promoting the company’s products, enhancing brand partnerships, and driving demand across all product categories.
Key Responsibilities:
- Implement strategies to clear slow-moving stock and plan liquidation with the sales team.
- Lead initiatives to increase awareness and usage of the company’s products, while fostering relationships with trade outlets.
- Generate customer demand and boost product salience across all categories.
- Analyze and evaluate the impact of marketing activities on revenue growth.
- Align marketing efforts with trade strategies to meet growth targets.
- Assess the attractiveness of local and international products and support the development of business cases for marketing investments.
- Conduct regular fieldwork to monitor marketing plans, identify opportunities, and gather market intelligence.
- Develop content for marketing campaigns, distribution activities, and E-Commerce.
- Determine the appropriate media mix for marketing campaigns in line with partnership brand objectives.
- Demonstrate the impact of marketing on product uptake, revenue, and customer loyalty.
- Understand customer behavior, motivations, and insights related to products.
- Provide timely feedback on market trends, competitor activities, and opportunities to management.
Qualifications:
- Master’s degree in Marketing or Business.
- Membership in the Chartered Institute of Marketing.
- At least 10 years of experience in Pharma Marketing.
Location: Accra
Application Process:
Qualified candidates should send their CVs to hrm.pool1@ernestchemists.com, with the position title in the subject line of the email.
Closing Date: 06 September 2024
Only shortlisted candidates will be contacted. This role is ideal for an experienced marketing professional looking to make a significant impact in the pharmaceutical industry.
