Absa Bank Ghana has joined the global campaign for the 2024 16 Days of Activism Against Gender-Based Violence (GBV) by hoisting an orange flag at its head office in Accra. The gesture symbolises the bank’s continuous commitment to helping end all forms of violence against women and girls. The event brought together representatives from the United Nations (UN), UN Women Ghana, the African Women Leaders Network, Absa staff, and other invited guests.
Gender-based violence continues to affect individuals, families, institutions and communities. Absa Bank’s participation underscores the importance of raising awareness and building safer spaces for everyone.
Absa’s Position on Gender-Based Violence
Chairperson of the Absa Women’s Network Forum, Annie Aborah, highlighted that gender-based violence is not a private issue but a public crisis that destroys lives and weakens society. She stressed the need for ongoing advocacy and practical steps to protect vulnerable groups.
According to her, Absa stands firm with survivors of abuse and aims to use its influence to promote dignity, safety, and equality in all areas of society.
UN Commends Absa for Its Visible Support
Dr Afua Ansre, UN Women Country Representative to Ghana, commended the bank for actively participating in the global campaign. She noted that violence against women and girls affects not only individuals but entire generations, making it a human challenge rather than only a community issue.
She also emphasised that this year’s global theme, “Unite to end digital violence against all women and girls”, draws attention to modern forms of abuse such as cyberbullying, online harassment, and the sharing of private images without consent.
Steps Absa Is Taking to Promote Safety
Employee Relations and Wellness Manager, Isaac Kwabotwe Sampah, explained that gender-based violence is not limited to statistics or online reports. It exists in homes, communities, and workplaces, affecting productivity and mental well-being.
To address this, Absa Bank Ghana has introduced clear workplace measures, including:
-
Defined standards and policies for preventing harassment.
-
Reporting channels that make it easier for employees to speak up.
-
Clear responsibilities for both employees and managers.
-
Strict sanctions for anyone found violating the policies.
He added that a safe workplace is built on strong systems, not slogans or one-off activities.
Why This Campaign Matters
Gender-based violence remains a major challenge globally. Campaigns such as the 16 Days of Activism help to:
-
Raise awareness
-
Encourage reporting
-
Strengthen community action
-
Promote accountability in institutions
-
Support survivors
Absa’s involvement reflects the bank’s ongoing commitment to building a workplace founded on respect, safety, and equality.
